Planet Organic Market Sponsors Triathlete Sweetland

September 20, 2007 Cosmic Cookies Fuel Canadian Athletes Victoria: Why sponsor a young athlete? That’s what we asked ourselves at Planet Organic Market. Canadian athletes need support while training and young people need healthy-living role models to see how strong community involvement can make a positive difference. We decided to pilot a program to provide organic groceries to two athletes in two cities: Edmonton and Victoria. Our local markets are thrilled to be associated with talented young athletes from their own neighbourhoods. Cosmic Cookies have been endorsed by amateur and professional athletes in the media, and are a product unique to Planet Organic Market and so the Cosmic Cookie Athlete Sponsorship is born! In Victoria Kirsten Sweetland has been selected to be our very first Cosmic Cookie Athlete and we are proud to provide Kirsten with meaningful and delicious support. She ran her first triathlon at six and is still running! At just 18 years old, Kirsten is now ranked #3 in the world as a senior, where the majority of the top athletes are in their 20's. Although her athletic achievements are truly incredible, Kirsten's biggest attribute is her “island” personality - likeable, fun loving and unassuming. She is a natural at establishing solid relationships with competitors, friends, training partners and sponsors alike. Kirsten hopes to represent Canada at the Olympics in 2008 with the prime focus of a podium finish at the 2012 Olympics. In order to achieve this goal she will be racing at the senior elite level in many more World Cup triathlons around the world in 2007. Over the next twelve months we are going to provide opportunities for our customers and friends to meet Kirsten and to cheer her and all Canadian athletes on to victory. Full bios, pictures and backgrounders are available below. The Edmonton athlete is Danielle Peers – wheelchair basketball. For more information or to arrange interviews please contact: Robyn Quinn, APR, National Public Relations Coordinator, Planet Organic Market Office: 250-370-0719 cell: 250-415-1750